Stationery fiends, gift-wrapping experts and fans of all things illustrated, it’s time to celebrate because the long-awaited Ohh Deer shop is finally here. Hitting Loughborough’s streets at the end of last year, the physical manifestation of the hit online gifting store has been a huge success, offering creative stationery and beautiful bits and pieces that shoppers can browse and buy in-store.
The Ohh Deer shop is situated close to its founder’s homes, going their local community a nice little boost and its residents a place to shop for gorgeous gifts. Despite the fact that the shop isn’t quite local to us, we love Ohh Deer and the creatives it works with, so we can think of plenty of reasons to make the trip from London to Loughborough for a peek at the place and what it has to offer.
Filled with quirky stationery, cards and gifts, the new shop is located in Loughborough town centre and forms part of Ohh Deer’s new head office, from which the team sends out its wonderful Papergang subscription boxes. The Rushes, the pedestrian plaza the shop calls home, is a great area for shopping but can get pretty busy, especially at the weekend. Ohh Deer’s beautifully laid out store offers peaceful respite; the perfect place to round off a busy day or pop in for a quiet browse, it’s a little haven in a popular spot.
If you’re into making your Instagram feed the envy of all others, Ohh Deer is a great place to be. Every item on the shelves is hand-picked or created by the company’s small but dedicated team. The space itself has been lovingly imagined and curated by Co-Founder and Creative Director Jamie Mitchell, a wonderful illustrator who’s work will undoubtedly be on display inside.
‘Having a shop isn’t something we really wanted for the majority of the time we’ve run the business,’ he says ‘however we find that a lot of our stockists will only take a small part of what we do. Which means we never really have the opportunity to fully express what we’re about. So when we were looking to move the business, we found somewhere that allowed us to have a retail space. I got to have the same fun I have when designing our trade show stands but with something more permanent which was great!’
Of course, shopping independent makes a big difference to the lives of the artists and designers Ohh Deer works with, and to its team. So, whether you’re local or looking for a reason to visit from further afield, it’s worth remembering how much just dropping by for a card means to many people. Whether you pick up a marbled notebook, a wildflower seed bomb, some organic chocolate, a cushion or beautiful set of thank you cards, these little gifts will always support independents and creatives from around the UK.
So, if you needed an excuse to visit Loughborough for the day, a weekend or just an afternoon, there you have it. Take a walk along the canal, through the town centre and pop into the Ohh Deer shop for an unbeatable display of cards, wrap, original gifts and stunning stationery. Just make sure your phone’s charged and you’ve brought your pennies, you’ll be taking plenty of photos once you’re inside and we guarantee you’ll be leaving with a paper bag filled with illustrated goodies.
Open 9.30am – 5.30pm, Monday – Saturday.
3-6 The Rushes, Loughborough, LE11 5BE
Find more here
Words: Emily Beeson | @younggoldteeth