Petra Eriksson almost needs no introduction, the images featured here alone should serve as evidence of her flair for melding shape and colour to create outstanding illustrations, however, we’d be pretty useless if we didn’t at least tell you that this creative hails from Sweden and now lives in sunny Malta. A graphic designer and illustrator by trade, Petra is an award-winning image maker with bronze and yellow pencils as well as accolades from YNC under her belt. She’s also a digital volunteer for WeEffect, a charity fighting to end poverty and hunger across the world.
After studying and working in Stockholm, Petra’s creativity led her to the Mediterranean where she now creates instantly recognisable bits and pieces that give off a surreal and vivid energy. Exploring nature, fashion, the human body and subcultures with her work, Petra uses a combination of hand-drawn sketches and digital collage to forge her simple yet striking images. The effect is a surge of layered shapes in perfectly balanced shades.
Drawing inspiration from just about anything, including animated films, adventures outside of the city and any kind of music, Petra’s illustrations of perfect hair, jazzy nails, bold typography and effortlessly cool characters are just a pinch of what can be seen on her Instagram feed where we originally discovered her brilliant work. Much of what can be found here is just for fun. She believes in the developmental power and importance of self-initiated projects and we’re inclined to agree.
Having worked with an array of varied clients around Europe, this artist is still striving to excel within her craft which is probably what makes each of her illustrations more head-turning than the next. If you can’t tell already, we’re big fans of her playful and elevated work, especially patterned pieces, dream scenarios and the all-important design work that she does with contemporary brands. Give us more fashion illustrations like this, more minimalist packaging design and a tonne more type in bright colours and bubble fonts and we’ll be happy for the rest of our days.
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Words: Emily Beeson | @younggoldteeth