Gather&See | The Conscious Shopping Destination
You know our friends Brothers We Stand, the menswear retailer set to change the world of fashion forever, now meet Gather&See, another awesome curator of sustainable style offering superb collections from the very best in conscious fashion from around the world. Showcasing designers that pride themselves on aesthetics and ethics in equal measures, Gather&See operate according to six amazing founding principles: Fair trade, Organic, Recycled, Eco-friendly, Handmade and Small Scale Production. We love their ethos, their great taste, and their carefully selected brands have us head over heels.
Founded by Stephanie Hogg and Alicia Taylor, Gather&See was born from a foray into the world of artisanal craft, garment production, and travelling the world. After beginning their explorations, the pair soon discovered an alternate world of clothing creation that required incredible levels of craftsmanship and artisan handiwork. Being so far from the high-street produce of home, two things stood out to Alicia and Steph. The first was was the intricacy and impressive nature of the traditional techniques used to craft each piece from start to finish. The other was the extreme poverty of the areas in which these craftspeople were working and making their living. As a pair of style savvy fashion fans and avid shoppers, both founders began to recognise how disconnected we each are from the production process behind the clothes that we buy.
For those of us who feel a similar disconnect with fast fashion, the existence of retailers like Gather&See is a blessing. It can prove challenging to consistently discover new ethical brands that don’t sacrifice style for sustainability so we need all the help we can get. We all have our favourites but the world of fashion is changing and we want to be at the forefront of this grand revolution, adding new creators, curators, craftspeople and right-on manufacturers to our list.
Particularly inspired by brands that work to protect and promote the rights of women, Gather&See’s clothing and collaborations reflect the staggering number of female garment industry workers today. By working with brands, designers and producers to provide and ensure fair, safe, just and rewarding working environments and thriving communities, this realistic approach to tackling unfair trading practises and their debilitating effects is making a real difference to women’s lives.
As well as utilising lush organic cotton, Gather&See’s brands use materials that would usually end up in a landfill sites. Team this innovative approach to fashion with traditional handmade techniques and artisan methods that have been used for centuries and you’ve a recipe for unique, creative and long-lasting style. Brands such as Osei Duro and Lalesso will provide the name of the person who made each item on their garment tags, reintroducing the much-needed and seeming long-forgotten human connection to the process of purchasing and owning an item clothing that somebody else has created.
It might seem that the days of small scale production and knowing where your clothes have come from, who made them, and at what cost are long gone. We’re here to tell you that that just isn’t true. All of Gather&See’s branded garments are manufactured using small scale production ensuring individuality and zero mass production. Like Steph and Alicia say, the joy of wearing something that you know is one of a small number and made with care is a special feeling that’s hard to beat.
Early into their venture, having researched the range of ethical fashion available to the average shopper, Gather&See’s founders knew that something had to be done to promote great brands and encourage style-conscious people to shop ethical. ‘We believe there is a void in the market for an e-tailer offering on unique conscious brands that pride themselves on their aesthetics just as much as their ethics’ say the pair, and frankly, we couldn’t agree more.
Alicia told us that for Gather&See, this month is all about communicating the importance of preserving traditional techniques and skills. A few brand recommendations included the fantastic A Peace Treaty for their beautiful handmade Jaipur jewellery, Osei Duro for its amazing geometric batik prints, and Upstate who use a very old dying technique to produce their trademark cloudburst silks. The retailer is currently getting its sunshine style on, sharing gorgeous swimwear for a sustainable summer as well as blogging a few love-letters to treasured beach spots. We can’t wait to add these new favourites to our wardrobes and to dream of sandy paradises, fantastic patterned bikinis, hope, happiness, and a cause to believe in.
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Words: Emily Beeson | @younggoldteeth