BRAND TO KNOW

BRAND TO KNOW: Hope and Hubris by Florence Boyd

hope-and-hubris-YOUNG-GOLD-TEETH Hope and Hubris is a small Brighton-based label that specialises in creating beautiful hand-illustrated silk scarves featuring strange and alluring narratives. Colourful, textural and alive with rich patterns and characterful icons, each scarf features a different design. Run by illustrator Florence Boyd, Hope and Hubris is an independent, British-made venture and a foray into the world of illustrated textiles. Florence’s first collection features seven original illustrations influenced by themes in ancient Greek mythology, traditional tales and mystic fables of Icarus and Pandora, intertwined with scenes and stories of the contemporary everyday.

Each scarf is designed and made in the UK using 100% silk which makes it wonderfully soft to touch and incredibly light though strong as ever. Florence describes these pieces as ‘hybrid artworks’ and we agree. Whether framed, hung against a wall, draped over furniture or worn, these silken illustrations are too unique to serve a single purpose.

Since graduating from Camberwell College of Art in 2007 Florence’s goal has been to continue to develop her illustrations, transposing them onto silk for the Hope and Hubris label and working with the likes of Penguin and Granta Magazine creating  illustrations for Children’s literature and editorials. Filling lustrous fabrics with stories and symbols and striving to uphold a sustainable and ethical creative business, Florence seems to have achieved the perfect balance between craft and business. Her scarves are awash with unique patterns and contrasting character illustrations and we can’t wait to see a second collection emerge from Florence’s home on the sunny south east coast.

Find more here florenceboyd.com

Words: Emily Beeson | @younggoldteeth