A group of world-class creatives have come together to design a unique collection of objects in a bid to raise awareness of climate change. 15 Everyday Things is a project that aims to inspire a more sustainable way of living for Earth Hour and beyond. The the first objects in the series have been revealed and take it from us, they’re more imaginative, cute, and cutting-edge than we could have hoped for. From lamps to robots and paper record players, the 15 artists taking part have created a fantastic selection of everyday things.
This project is the result of a collaboration between eco-activist creatives Do The Green Thing and the amazing WWF-UK. Ordinary objects are used as canvases to show how creativity can lead the way in encouraging people to live a greener lifestyle. In the countdown to Earth Hour, on 28th March, news of the collection, which comes from the likes of Ron Arad, David Shrigley, Marina Willer, Hudson Powell, NousVous, Eve Lloyd Knight and Jessica May-Underwood to name a few.
Naresh Ramchandani, co-founder of Do The Green Thing and a partner at internationally-renowned design studio Pentagram, shared a few thoughts on the importance of using our creativity to make positive changes to our lives, saying,
‘Creativity is an incredibly powerful tool that can inspire, seduce and provoke people into action. In the case of Do The Green Thing, we draw upon world-class creativity to inspire people into sustainable action. In our collaboration with WWF-UK for Earth Hour we have asked extraordinary artists and designers from around the world to create a series of everyday objects to inspire us all to be kinder to the planet. The objects they have created are clever, resourceful, thought-provoking and beautiful, and I believe they will inspire many people to be more sustainable in their everyday lives.”
Earth Hour is a worldwide grassroots movement organised by WWF that calls upon people to work together in protecting our beautiful planet. A yearly event, it has grown into a global example of activism, with 162 countries taking part and thousands of cities joining the campaign to support sustainable living. Earth Hour will be held on 28th March between 8.30pm and 9.30pm this year, and in the lead-up to that, the amazing collection of 15 everyday objects created by talented artists will be exhibited and shared with the world. Stay tuned to find out more about Earth Hour, the artists involved in the project, and how you can use your creativity to help make a change.
Words: Emily Beeson | @younggoldteeth