So, creative types and students, would you like to showcase your work to millions and spread positive messages while doing it? Do The Green Thing are a charity that uses creativity to combat climate change. Their use of design to raise awareness of and inspire positive social and environmental change is a stroke of genius, and is exactly the sort of thing we can get on board with. The organisation are now running an amazing competition for the the third consecutive year and are inviting you to take part.
For the past three years DTGT has partnered up with WWF to run a campaign for Earth Hour. This campaign enlists the help of a group of world class creatives, such as the likes of Sir Quentin Blake, Sir Paul Smith, Phillip Treacy, and Rankin. These creatives are set the task of designing an object that will inspire people to live more sustainably. Over the years the results have been outstanding, and now, it’s your turn to get involved and craft your own response to an original brief.
WWF’s Earth Hour is a flagship public campaign that turns the world’s attention to our incredible planet and shares information on how to work together in order to protect it. Earth Hour takes place once a year, and for its duration, hundreds of millions of people all across the world turn off their lights, making a statement and showing their support.
The Earth Hour student competition is an opportunity for young creatives around the UK make a difference and raise awareness of the campaign by creating an original design for a light switch that will inspire others to protect the planet. Now, you can be pretty imaginative when it comes to your design. Whether a decal design for an exciting switch, a widget to attach to a light switch, a decorative design for the wall, or even a new kind of switch, anything goes. Your main aim is inspiring people to take action with your incredible creative talents.
The winning design will be chosen to headline the ’15 Everyday Things’ campaign in March 2015, in which 15 objects, such as coffee cups, tote bags, skateboards and more, designed by a fresh list of world-famous creatives will be exhibited. This year the artists taking part are, Daniel Weil, Ron Arad, Hudson Powell, NousVous, Freeman Lau, Yair Neuman, All Of Us, Dorothy, Fairphone, Eve Lloyd Knight, Adam Claridge, our favourite David Shrigley, Pete Fowler, Sophie Thomas, Jessica May Underwood, Simon Elvins, and Mac Premo. The winning entrant will also be invited to Pentagram’s London office for a one week internship. Not too shabby.
This is your opportunity to inspire the world to live a more thoughtful and less consumptive way of life, and all it takes is a bit of creativity. We love what DTGT stands for and greatly admire their dedication to blending activism with creativity. So what are you waiting for? Take this opportunity to show the world what you can do, make a stand against climate change and have your winning design seen by millions of people online and in print across the country.
Earth Hour is the single largest celebration for our beautiful planet. It’s a brilliant reminder that together we can make change happen, and a campaign that we fully support. Earth Hour encourages us all to think about how we can improve our futures, from the smallest act, like switching off a light, to the largest worldwide statement. Discover more about the campaign and enter the Earth Hour competition here. The competition closes on Monday 9th February at midnight and the winner will be announced on 1st March.
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Words: Emily Beeson | @younggoldteeth